TrainMore x ICIW Launch Week
For those who take both their training and their fits seriously.TrainMore and ICIW are joining forces, and we're celebrating all week long across Amsterdam, Utrecht, and Rotterdam. From high-energy class simulations to exclusive showrooms and a run club, this is the week that changes how you show up to the gym (inside and out).
This Week Changes Everything
Together with ICIW, we're bringing you a full week of events, activations, and one-of-a-kind experiences across our clubs.
Think: TrainMore Games Simulation classes that'll leave you breathless, ICIW showrooms to browse the latest drops, Black Label challenges where you can win €50 in ICIW gear, and a Run Club with Wings For Life.
But that’s not all. To top it all off… we’ve got one more BIG SURPRISE coming to Coolsingel on May 15th. Curious? Keep scrolling.
See what’s coming
ICIW Showroom:
No price tags. No checkout. Just ICIW's freshest gym wear on display across three of our clubs. Come browse the latest collection and see what the future of your gym closet looks like.
Mon 11 - Thur 14 May |📍Amsterdam Koninginneweg | 📍Utrecht Stationsplein | 📍Rotterdam Coolsingel
Win €50 ICIW Giftcard: Think you can hold on? Step up to our Dead Hang Challenge at every Black Label club and walk away with a €50 ICIW gift card. One challenge. One shot. Let's see what you've got.
Mon 11 - Fri 15 May |📍All Black Label clubs
TrainMore Games Simulation powered by ICIW: This is not your average gym class. The TrainMore Games Simulation is a one-off, high-energy hour of workouts, music, and competition built to encourage you to push your limits (and reward you for it). Available at one club per day.
Monday 11 May — Stationsplein, 19:30–20:30 Tuesday 12 May — Oost, 19:30–20:30 Wednesday 13 May — Coolsingel, 19:30–20:30
Locker Room Party: See the Locker Room Party landing page for full details and tickets.
Fri 15 May |📍 TrainMore Coolsingel, Rotterdam
TrainMore Run Club: We're closing out the week in style, with an ICIW x HOKA run through the Vondelpark. A 5K for all levels, including an ICIW t-shirt. Get your ticket here.
Sat 16 May | 📍 TrainMore Koninginneweg, Amsterdam -
